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  1. Male stars of college basketball and football will likely reap the greatest immediate gains from California's new law allowing student athletes to profit from endorsement deals, but female ...

  2. Male stars of college basketball and football will likely reap the greatest immediate gains from California's new law allowing student athletes to profit from endorsement deals, but female ...

  3. Sports Illustrated, under new management, cuts staff jobs

    Associated Press via Yahoo FinanceOct 03 22:23 PM

    Sports Illustrated’s new manager said Thursday that the 65-year-old sports magazine is cutting more than 40 jobs out of a staff of 150. Maven, the company now managing the magazine ...

  4. Can NCAA remain step ahead of latest threat to amateurism?

    Associated Press via Yahoo FinanceSep 30 21:45 PM

    The NCAA and the billion-dollar enterprise that is big-time college sports have been facing targeted attacks on amateurism rules for more than a decade. Each one threatened to ...

  5. California to let college athletes sign endorsement deals

    Associated Press via Yahoo FinanceSep 30 20:49 PM

    Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers, car dealerships ...

  6. Column: Clock now ticking as California takes on the NCAA

    Associated Press via Yahoo FinanceOct 01 6:49 AM

    Gavin Newsom starts the clock ticking on what may be a monumental change in big time college athletics. "I think this is the most promising development in the history of the movement, ...

  7. The Latest: Green hopes law will change NCAA 'dictatorship'

    Associated Press via Yahoo FinanceSep 30 22:04 PM

    NBA star Draymond Green said he hopes a new California law allowing college athletes to sign endorsement deals will force the "dictatorship" of the NCAA to change its rules. Green said ...

  8. The latest Seton Hall Sports Poll, conducted by the Sharkey Institute at Seton Hall University, finds that 60% of people surveyed say student athletes should be allowed to profit from ...

  9. WNBA commissioner has her doubts about paying college athletes

    Fox Business via Yahoo FinanceOct 02 20:50 PM

    Paying college athletes may not be as good an idea as it may sound according to one pro sports commissioner. California lawmakers altered the landscape of college sports ...

  10. As the Pac-12 struggles to compete with its college sports rivals for championships and off-field financial spoils, conference executives are eyeing an investment from a tech giant ...

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